The double-entry problem
A new mug gets a title, a price, a description, and a photo. Someone builds it in Shopify because that is where the website lives. Someone else builds it again in Square because that is what the shop sells at the counter. The second version is close, not identical. The photo is older. The price is last season’s. The title dropped a word.
On a slow week you fix it by eye. On a promo weekend the wrong price rings up in the store while the website shows the sale price, or the reverse. Staff argue about which screen is “real.” The customer just sees two stores that disagree.
CSV import feels like a fix the first time you push a batch from one side to the other. It is a snapshot. The next edit starts the drift again. If both stores stay open, keep syncing. If you are leaving Square Online, one import is enough. If you are keeping Square POS, keep Square POS and sell on Shopify.
What copies
You choose what copies: title, description, price, and photo. Each variant’s SKU and price copies too. On the way into Shopify, Square categories can become tags, collections, or both.
If a product is only in Shopify, export it to Square. If it is only in Square, import it into Shopify. SquareFloww links them once the product exists on both sides. You can do this for the products you select. A product import or export can also copy the count for those items. The count for each shop is in sync Square inventory with Shopify. The name, email, and phone are in sync customers between Shopify and Square.
Linking products
A link ties a product in Shopify to the same product in Square. SquareFloww needs that tie so it knows they are the same item. Until then, a price change or a count has nowhere to go.
Import or export makes the link. The product now exists on both sides, and SquareFloww ties the two listings together.
Already in Shopify and in Square
You do not import or export that product again. Auto-Link finds the two listings. It compares the SKU and looks for a similar title.
MUG-BLU-12 on Shopify should be MUG-BLU-12 on Square. “Ceramic Pour-Over, Matte Black” may not match “Pour over black.” If the titles are not close, put the same SKU on both.
What to clean before the first sync
Clean the products you can check in an hour.
- The same SKU on both sides, when you have one.
- Titles that are actually similar, when Auto-Link has to use the name.
- The photo and the price from the store your team edits.
- Old drafts and duplicates taken out, so they do not share a name with the product you sell.
Before you sync the whole catalog, check ten products you know.
The store your team edits
The website team may change a description in Shopify. The shop may change a price in Square. Pick Shopify or Square, the store your team edits, and keep that choice through the promotion.
Add or edit a product there, and the title, description, price, and photo copy to the other store. On Starter you press sync. On Growth and Pro it can run on its own.
Choose Shopify if the website team writes the titles, descriptions, and prices. Choose Square if the shop sets the price and the name staff already say.
A shop that started on Square does not have to retype the products into Shopify. Before that first sync, connect Square to Shopify.
Which plan to start on
| Plan | Price | Product cap | Customer cap | Location pairs | Sync mode |
|---|---|---|---|---|---|
| Starter | $19/mo | 1,000 | 500 | 1 | Manual |
| Growth | $39/mo | 2,000 | 2,000 | 3 | Automatic |
| Pro | $79/mo | 10,000 | 10,000 | Unlimited | Automatic |
The 7-day trial is on every plan, so you can check a few products before you sync the whole catalog. Compare SquareFloww with the other Shopify Square integration apps.