Import Airtable Records into
WordPress
An Airtable to WordPress plugin that syncs records as posts, pages, users, categories, and tags — on a schedule, without Zapier. An ID map updates the same objects on later runs instead of creating duplicates.
Import as
- Posts
- Pages
- Users
- Categories & tags
- Custom post types Pro
- Custom taxonomies Pro
Airtable is the source of truth. WordPress still needs real objects.
Teams edit blogs, landing pages, staff lists, and taxonomies in Airtable. Publishing by hand breaks as volume grows — and re-importing without a stable ID map creates duplicates.
- Copy-paste Airtable rows into posts and pages
- CSV exports that drift on every re-run
- Duplicate objects when imports lack a stable ID map
- Zapier or Make bills for “Airtable → WP”
- A second product the day you also need forms → Airtable
- Import now, Dry run, or a schedule you control
- ID map updates the same WordPress objects on later runs
- Scope with an Airtable view or visual filter rules
- Sync History logs Success, Failed, and Pending / Warnings — per record on large runs
- Same plugin also sends form submissions to Airtable
The in-WordPress importer vs Zapier, CSV, and import-only tools
If you searched for an Airtable WordPress importer or a Zapier Airtable → WordPress zap — this lives in your dashboard, not another automation account.
| Capability | Integration for Airtable | Zapier / Make | CSV / one-off | Import-only plugins |
|---|---|---|---|---|
| Posts, pages, users & taxonomies | ✓ | Via actions | Partial | Usually content only |
| Scheduled sync | ✓ | Extra cost | — | Sometimes |
| ID map (no duplicates) | ✓ | Manual | — | Sometimes |
| Sync History in WordPress | ✓ | — | — | Sometimes |
| Forms → Airtable too | ✓ same plugin | Separate zap | — | — |
| Lives inside WordPress | ✓ | — | Sometimes | ✓ |
| Pricing | Free → $99/yr | Per-task fees | Usually free | Varies |
Airtable records become real WordPress objects
Map columns once. Re-runs update the same posts, users, and terms instead of creating duplicates.
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Posts & pages
Turn Airtable rows into published content. Map title, content, excerpt, slug, date, status, and parent — then update the same objects on later runs.
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Users
Import directories and member lists as WordPress accounts. Map email, username, display name, profile fields, password, and non-administrator roles.
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Categories & tags
Keep taxonomy tables in Airtable and mirror them into WordPress terms — name, slug, description, and parent for hierarchical taxonomies.
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CPTs, ACF & media Pro
Go beyond Free objects with custom post types, custom taxonomies, ACF / meta, author, featured images, and user avatars.
Same plugin also sends WordPress forms → Airtable. Full limits in Free vs Pro.
Connect. Map once. Import on your schedule.
Three steps inside WordPress — no Zapier canvas, no custom API scripts.
Connect Airtable
Authenticate with OAuth or a personal access token. Bases and tables load once verified.
Map fields
Add an import connection, pick a destination, then map Airtable columns to WordPress fields.
Dry run or schedule
Preview with Dry run, import now, or set a schedule. Review results in Sync History.
Use Airtable as a CMS, then publish to WordPress
WordPress stays the public (or member) surface. Airtable stays the editable source of truth.
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Import Airtable to WordPress posts
Use Airtable as a CMS. Editorial calendars and landing-page copy publish as posts or pages — including parent/child page trees.
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Import Airtable users to WordPress
Staff or members become WordPress users — email, names, role, bio — from the table ops already maintain. Pro adds avatars and CPT listings.
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Airtable directory to WordPress
Job boards and business directories from an Airtable view. Pro maps custom post types and assigns taxonomies from linked records or selects.
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Aligned taxonomies
Keep categories and tags matching an Airtable taxonomy table — names, slugs, descriptions, and parents. Match by slug is on by default for terms.
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Airtable to ACF / custom fields Pro
Map Airtable columns to meta keys, or to Advanced Custom Fields when ACF is installed. Repeaters, groups, and flexible content use JSON in the column.
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Forms the other way
Same install sends WPForms, Gravity Forms, Contact Form 7, Ninja Forms, Fluent Forms, Formidable Forms, and Elementor Pro Forms into Airtable.
Free to start. Pro when volume and depth matter.
Import destinations, volume, and schedules — in one plugin. Upgrade from the plugin after you install (Freemius checkout).
Airtable → WordPress
- ✓ Posts, pages, users, categories & tags
- ✓ 1 import connection per entity type
- ✓ 300 records imported per month
- ✓ Manual, Dry run, daily, and weekly
- ✓ Views and visual filter rules
Also included
- ✓ 1 form connection / 300 form syncs per month
- ✓ Sync History and email support
Airtable → WordPress
- ✓ Everything in Free
- ✓ Unlimited connections & records
- ✓ CPT, custom taxonomies, author, featured image, ACF/meta, avatars
- ✓ Schedules from every 15 minutes
- ✓ Trash/delete items missing from Airtable (unscoped tables only)
Also included
- ✓ Unlimited form connections & syncs
- ✓ Priority support (support@ripplestep.com)
Common questions about importing Airtable to WordPress
ID maps, Dry run, schedules, matching, and Free vs Pro — as the plugin actually works.
Still have a question?Can I import Airtable records into WordPress?
Will re-imports create duplicate posts?
Can I preview an import before it writes to WordPress?
Can I schedule Airtable → WordPress imports?
What does delete-missing do?
Do I need Zapier to import Airtable to WordPress?
Can I use Airtable as a CMS for WordPress?
Can I import Airtable into custom post types and ACF?
How is this different from an import-only Airtable plugin?
Is there a free plan?
Turn Airtable records into WordPress objects
- Free plan available
- ID map — same objects on later runs
- support@ripplestep.com